Desi Indian Foods

Desi Indian Foods is a start up company, specializing in Indian inspired food products and snacks.

THE BRIEF:
We were asked to create the entire brand identity for Desi Indian Foods, including logo design, packaging, banners, clothing, labels and business stationary.

THE SOLUTION:

When designing the logo, we needed to represent the business as well as the products. We needed to create something, which would be attractive and stand out on the shelf. The main emphasis for the client was having an Indian themed design on the overall branding. This had to be showcased in the fonts used as well as the design of the packaging, without over using this theme.

Inspiration used for this contemporary themed branding was Indian designs & patterns such as mehndi, Rajasthani embroidery print and peacocks. We produced an east meets west fusion branding, which was a refreshing experience. The colours used for the designs of the packaging contrast well, with some adding a royal and stylish touch, again, colours that would catch the eye.

INTEGRATED SERVICES:
– Logo Design
– Packaging and Design
– Branding & Social Network Design